Brands set the rate. Creators make the content. Every verified view pays.
WATCH · UNDER A MINUTE
The whole model in 47 seconds — for creators and for brands.
🎬 For creators
🏷️ For brands
Brands and creators already on SWAYO — Outeniqua SUPERSPAR, Rockford Apparel, DistriLiq, Shortys, SA Centres and more joining every week
SWAYO handles everything from programme setup to verified views, payouts and performance analytics.
New programme
01
Set your rate per 1,000 views, a cap per video and a budget. Live in minutes — online or brick-and-mortar.
Outeniqua SUPERSPAR
Creator programme
02
Creators discover brands they love and join their programme in one tap — always free.
Earnings
● PaidEARNINGS
R12.4K +R1.8K
VERIFIED VIEWS +18%
TOP VIDEOS · R80 PER 1,000 VIEWS
03
Every verified view pays at the brand's rate. Real-time earnings, analytics and payouts on autopilot.
“Unmatched aura”
@supersparouteniqua
6.8M views · TikTok
“Bowling is so much fun 🎳”
@isabellapieroni
558K views · TikTok
“R1,000 on the line… does he have what it takes? 👀🔥”
@reachhofficial
55K views · TikTok
“Interviewing New Zealand rugby supporters 🏉”
@schoolboyrugga_tv
135K views · TikTok
“Trying out the NEW Virgin Active Collection gym! 😱🇿🇦”
@sexyalexi
65K views · TikTok
“Your support means the WORLD to us! 🌍”
@supersparouteniqua
25K views · TikTok
“Cape Town, we’re open. 🎥”
@district.studios
3.2K views · TikTok
“Giving away R500 💸”
@schoolboyrugga_tv
74K views · TikTok
“Did we cook? 🔥”
@supersparouteniqua
1.2M views · TikTok
Connect your TikTok or Instagram and get your rate per post in 30 seconds, priced on what South African brands pay creators your size. Not US rates. Yours.
Check my rateRead-only. We never post for you.
Sample requests
Send seeded product to creators without leaving SWAYO.
🛍 Online store
● LiveSynced 142 products
Sync your online store so every video can carry a shoppable CTA.
💸 Payout sent
R6,400640K views R10 CPM
Earning rules execute automatically — creators get paid like clockwork.
23 New Submissions!
Submissions, revisions, and approvals organised in one workspace.
Views
+42%Double down on winners with clear, per-video performance data.
You just earned +R240
24K new views · just now
Creators get notified the moment views turn into Rands.
Talk to creators 1:1 or in channels — no WhatsApp chaos, no email threads.
Track online orders at the video level with creator links and codes.
AI tagged
Every submission auto-tagged by angle, persona, and creative DNA.
FOR BRANDS
SWAYO only earns when you do. No contracts, no seat fees, no surprises.
You set the rate creators earn per 1,000 verified views and a cap per video. One simple fee on top — never stacked, never hidden.
Everything included — and unlimited
For Creators: SWAYO is free, forever. Start Earning ›
One email, one account type. Pick your side and you're in.
+R4,308
Create, inspire, get paid.
Start Earning ›
∞ Launch Ads
Your creator command centre.
Start Growing ›s
6 creators
Agencies, coaches, strategists.
Manage Creators ›FOR AGENCIES
Run a creator programme for every client from one place — commission programs out, authentic local content in, creators paid on performance. You keep the client, the markup and the credit.
Launch and manage a separate creator programme for each brand you serve — without hiring a single videographer.
Creators earn per view, not per shoot day. Authentic UGC at a fraction of production cost — your retainer margin stays yours.
SWAYO is the engine, not the agency. The relationship, the reporting and the results belong to you.
Pick a time that works — 30 minutes, no obligation.
Completely. You never pay to join a programme — SWAYO exists to pay you. You earn a set rate per 1,000 verified views on the content you post, plus commission when a video with your link drives online orders.
Each commission program shows its rate up front — for example R10 per 1,000 views. Your views are verified, your earnings accrue daily in your dashboard, and every Monday any balance over R100 lands in your bank account. Smaller balances simply roll over — you never lose a cent.
Join a brand's creator programme, read its instructions, and post the video on your own TikTok or Instagram. Once it's approved against the instructions, every view earns. If the brand boosts your video as an ad, it runs under your handle — you gain the reach and the followers.
Two ways: brands invite you directly from the Discovery feed, or you request to join programmes from your personalised brand feed. Once you're approved, you get the instructions, request samples if needed, upload, and start earning.
No. SWAYO pays on performance, not follower count. A small account with a video that connects earns more than a big account with one that doesn't.
It depends on your followers, your engagement and how many people your videos reach. Our free rate card reads your TikTok or Instagram and prices you against South African creator data in about 30 seconds. Check your rate.
SWAYO runs beautifully in your phone's browser — no download needed. A native app is on the roadmap.
