Thandi M. earned R6,240 last month
Creators earn based on performance. Brands scale their creative engine with ease.
Get Started For Free“Word of mouth, at the scale of paid media.”
Launching with Outeniqua SUPERSPAR โ more South African brands joining soon
SWAYO streamlines everything from content submissions to partnership ads, payouts, performance analytics, and more.
Outeniqua SUPERSPAR
Creator programme
01
Creators discover brands they love and join their creator programme in one tap.
Creator Ads
02
Brands run creator submissions as Meta ads โ at scale, in minutes.
Earnings
โ PaidEARNINGS
R12.4K +R1.8K
VIEWS +18%
TOP VIDEOS
03
Payouts on autopilot. Real-time earnings and analytics for ultimate transparency.
“POV: payday at the deli counter”
“rating every milk tart in George”
“BRAAI DAY HAUL”
“unboxing the R99 combo”
“what R150 gets you here”
Sample requests
Send seeded product to creators without leaving SWAYO.
๐ Online store
โ LiveSynced 142 products
Sync your online store so every video can carry a shoppable CTA.
๐ธ Payout sent
R6,400640K views R10 CPM
Earning rules execute automatically โ creators get paid like clockwork.
23 New Submissions!
Submissions, revisions, and approvals organised in one workspace.
Views
+42%Double down on winners with clear, per-video performance data.
You just earned +R240
24K new views ยท just now
Creators get notified the moment views turn into Rands.
Talk to creators 1:1 or in channels โ no WhatsApp chaos, no email threads.
Track online orders at the video level with creator links and codes.
AI tagged
Every submission auto-tagged by angle, persona, and creative DNA.
THE PILOT
SWAYO is being battle-tested at Outeniqua SUPERSPAR in George before it opens to every South African brand.
Outeniqua SUPERSPAR
Piloting SWAYO
CREATOR RATE
R10/1,000 views
Creators earn from the very first thousand verified views.
Reach economics
vs Meta CPM
COST OF REACH
R25 โ R10
Creator views cost a fraction of the same reach bought in Ads Manager.
Programme budget
Capped & transparent
PILOT CEILING
2Mviews/month
A fixed monthly budget buys up to two million creator views.
Payouts
Never missed
PAYOUT CADENCE
Weekly
Every week, without fail โ daily payouts on the roadmap.
Create, inspire, get paid.
Start Earning โบYour creator command centre.
Start Growing โบAgencies, coaches, strategists.
Manage Creators โบCompletely. You never pay to join a programme โ SWAYO exists to pay you. You earn a set rate per 1,000 verified views on the content you post, plus commission when a video with your link drives online orders.
Each brief shows its rate up front โ for example R10 per 1,000 views. Your views are verified, your earnings accrue in your dashboard, and payouts land in your bank account every week. Daily payouts are on the roadmap.
Join a brand's creator programme, read the brief, and post the video on your own TikTok or Instagram. Once it's approved against the brief, every view earns. If the brand boosts your video as an ad, it runs under your handle โ you gain the reach and the followers.
Two ways: brands invite you directly from the Discovery feed, or you request to join programmes from your personalised brand feed. Once you're approved, you get the brief, request samples if needed, upload, and start earning.
No. SWAYO pays on performance, not follower count. A small account with a video that connects earns more than a big account with one that doesn't.
SWAYO runs beautifully in your phone's browser โ no download needed. A native app is on the roadmap.